Vehicle Tracker for the Road Transport Industry

Civilian Applications of GPS

The Global Positioning System (GPS) technology has advanced in leaps and bounds in just a few decades. This technology has indelibly impacted such areas of human activity as road transport, aviation, shipping, rail transport, security, heavy vehicle guidance, surveying, mapping, geophysics, telecommunication services, financial services and social activities. To name but a few!

This marvelous digital technology is transmitted absolutely free of cost from earth orbiting satellites (certainly a God Send for all of us!) where its signals are beamed directly to low cost receiver hand chipsets. This has made the GPS technology very affordable to all civilian applications. Consider the following areas of GPS applications:

Road Transport

GPS technology enables all kinds of vehicles to accurately navigate their travel paths, choose their travel routes, identify their locations at any given time on their route and identify land marks. This indeed is a boon to all drivers of all vehicles when traveling within a city or from city to city. Another very important feature that GPS technology offers its end users is a 24/7 vehicle tracking and monitoring system. GPS technology enables fleet transport owners to monitor their vehicles at any given time, be it day or night time. For private owner vehicles, the family member driving the vehicle can be conveniently tracked and monitored by other family members at any given time of the day or night. The tracking and monitoring software for the GPS device is very conveniently downloaded on smart phone handsets and / or tablets for immediate, clear and uninterrupted signal reception. The GPS software can be conveniently downloaded on many smart phone handsets or tablets that would enable more than one viewer to track and monitor the vehicle driver. The GPS trackers are miniature wireless devices that are installed in a particular location within the vehicle so that it is properly concealed. In the case of vehicle theft or carjacking the vehicle thief or criminal will be unable to see the GPS tracking and monitoring device and therefore will not be aware of its presence. What is even very important is that the entire travel route and the last detected location of the stolen vehicle can be very easily shared with the local police for their investigative tracking and recovery of your vehicle.

In more advanced GPS tracker device systems, light or heavy vehicles can be accurately monitored for such vital parameters as driver behavior, fuel capacity and consumption, door open and shut alerts, image monitoring – transmission of camera images, both internal and external, to smart phone. Another Special GPS advance technology enabled components to monitor driver and passenger attendance and presence can be installed on city tourist and interstate coaches. These components include Radio Frequency Identification (RFID) and Bio Metrics Identification. These GPS enabled technologies allow for monitoring driver and passenger attendance through multiple transits that are enroute to the final destination.

In the case of heavy duty container vehicles that carry such items as food perishables (which require a constant and steady internal temperature), the internal container temperature can be monitored by the driver as well as the remote monitoring station right through the journey or at any given time enroute to the destination.

Customer Retention Strategies in Telecom Industry


In the telecommunication industry, customers are able to choose among multiple service providers. In such a fiercely competitive telecommunication market, organizations should predict a 30-35 percent annual churn rate and it might also cost them 5-10 times more to recruit a new customer than to retain an existing one.

As some customers are evidently more valuable than others it is important to have a critical tool for customer segmentation hence improving profitability among different customer groups. Segmentation is also considered as one of the best ways to have more targeted communication with the customers.

In any industry, customers could vary greatly on different attributes such as values, demographics, behavior, frequency of purchases etc. In the past, most of the segmentation was done on the basis on these attributes. Whereas, today, this model has changed and moved towards ‘Value-Based Segmenting’, which focuses more on the revenue generated by each customer.

Data Collection or Mining:

Data mining is a process to understand the data and use it towards further application development. There are several methods to collect data; but the basic data could be fetched based on the following seven questions;

1. How: How can a customer cause a call detail record? By making a voice call, or receiving voice call.

2. Who: Who is the customer calling? Does he call to fixed lines? Does he call to mobiles?

3. What: What is the location of the caller?

4. When: When does a customer call? A business customer can call during office daytime, or in private time in the evening or at night and during the weekend.

5. Where: Where is the customer calling?

6. How long: How long is the customer calling?

7. How often: How often does a customer call or receive a call?


Segmentation can be done in various bases:

  1. Demographics/behavior/age group based – most common
  2. Value- needs based – surveys
  3. Segmentation by usage – data driven
  4. Segmentation by billing

1. Demographics/behavior/age group based – most common: Demographic segmentation is one of the highly effective segmentation types, where most of the segmentation data will be drilled down using factors such as age, gender, behavior social status etc. It is basically done by the study of population. This segmentation helps an organization to chart customers into various groups based on common variables. Thus, based on the results, organizations can target these groups and devise better strategies. The availability of data is the main advantage of this segmentation.

2. Value- needs based – Surveys: Here, the organizations will be sending out surveys based on the information what they need from the customer to improve their products and services they are offering. This segmentation will help organizations to evaluate themselves as well as to know what is needed for a customer. Value – needs based surveys are often be considered as an efficient means of communication with customers.

3. Segmentation by Usage- Data driven:Organizations can categorize their customers based on the usage he/she is having. So the basic values would be; No: of minutes he/she has called in the last 30/15 days, To which destination he/she makes the most no: of calls, top 5-10 destinations where he/she have made calls/send SMS, etc. Segmentation based by usage data is one of the most focused areas in telecom. Based on this organizations can work on creating a database which need to be updated daily.

4. Segmentation by Billing: Though billing systems are often perceived as business back end operations, billing plays a vital role in the communication service providers’ (CSP) marketing & sales strategy. Here, customer billing data such as monthly or annual billing datas will be extracted and transformed into usable analytics for segmentation.


A better segmentation strategy can bring a great amount of gains such as better profitability, growth and communications for telecommunication companies by better understanding their customers and their needs.

VoIP Leading Over Telecom Industry

Earlier telecom industry dominated the communication all over the world but with the inception of VoIP technology tables had been turned upside down. Now most of the companies are replacing the traditional telephone services with VoIP technology via softphones and mobile dialers. Organisations have put down the PBX systems and VoIP solutions have taken the front seat. The diminishing telephone services have been rooted by the ability of VoIP providing lower costs benefits, efficiency, productivity hike, ubiquity and much more to talk about. A lot more features are encompassed in VoIP technology as compared to traditional systems of communication. Within melange choices one will choose only that option that is cheap and best, that can give more in less investment and this is what actually goes with VoIP technology. Telecom companies have been hit hard by the VoIP technology as it has been proving marvels in ending telecom monopolies.

The concept used in VoIP is utilisation of IP data packets which ensures the efficiency, low cost features while the concept in telephone system was mere conversion of voice signals into electrical signals and electrical signals back to voice signals. The seamless integration of various applications in VoIP and the ability of VoIP system to make calls with any computer possessing VoIP tools have made it more amiable and demanding in business organisations. Since legacy telephone systems are constrained to limited features VoIP technology is cropping up with tremendous novel amalgamations like cloud with VoIP, Machine learning with VoIP etc.

Telecommunication companies incurred high costs due to hubs, configuration, installation, and maintenance issues. It provided only voice mail and single call forwarding settings. VoIP proves to be far above all this. It incurs less cost, less load, high quality results and efficient means of communication. Long distance calls are easily handled by VoIP almost free after installation. A well established internet infrastructure is the basic requisite. VoIP enables many applications such as mobile app integration, instant messaging, video calling and conferencing etc. VoIP offers easy routing on second, fourth and eighth ring of which telecom systems are deprived. A feature called ‘barge’ allows silent hearing of the conversation between customer support and client. Another feature called ‘whisper’ allows the supervisor to interrupt and speak only to the customer while the customer is unaware of the communication taking place between them. These features help a lot in day to day business operations.

The telecom companies have to survive the replacement of IP PBX systems and hence this is the reason why telecom companies are turning out to be the VoIP companies. They are now purchasing hosted VoIP service providers and are supporting VoIP in one or the other way. Certainly in future PSTN system will meet a dead end. Starting afresh with the VoIP technology many small start ups are transforming into bigger companies and increasing their revenues than ever before. The demanding use of VoIP technology has not only affected the business organisations to the best but also the telecom industry to its worst.